![]() ![]() Hawker aircraft will be featured at local airports throughout the race weekends, while prospects and clients will be treated to exclusive events within the Lotus Renault paddock. The tie-up will see HBC accompanying the Lotus Renault GP at a number of F1 Grand Prix events over the coming season, including appearances at races in Turkey, Monaco, Germany and Britain, to showcase its range of aircraft to key growth markets in private aviation. This strategic collaboration brings together two of Britain’s best-known performance brands, representing a combination of 140 years of innovation, performance and craftsmanship. The alliance will also see the manufacturers working together on a number of unique initiatives. Lotus meanwhile stands to gain from the publicity. Its not a bad deal at all for Beechcraft considering that a new aircraft would go into a few millions whereas a new Lotus would be less than a $100k. Hawker customers will receive a Lotus Evora while Beechcraft King Air customers will receive a Lotus Elise. What else can explain Hawker Beechcrafts latest promotion that promises buyers who purchase an brand new HBC aircraft from May to June shall receive a Lotus sports car. ![]() What retailers in the industry have long known - that freebies attracts buyers to their products and also makes them try out new brands is something that luxury brands who are now having to face intense competition are slowly coming to terms with. It seems the rich are not immune to freebies either. IPad 3, iPad 4, iPad Air, iPad iPad, iPad Mini 2, iPad Mini 3, iPad Mini 4, 9.Account icon An icon in the shape of a person's head and shoulders. IPhone 12 Pro Max, iPhone 13 Pro Max, iPhone 14 Plus: 1284x2778 IPhone 12 mini, iPhone 13 mini: 1080x2340 Download MUGELLO, ITALY - MAY 2012: Romain Grosjean of Lotus Renault F1 drives during testing session in Mugello Circuit, Italy. IPhone Xs Max, iPhone 11 Pro Max: 1242x2688 IPhone X, iPhone Xs, iPhone 11 Pro: 1125x2436 IPhone 6 plus, iPhone 6s plus, iPhone 7 plus, iPhone 8 plus: 1242x2208 IPhone 6, iPhone 6s, iPhone 7, iPhone 8: 750x1334 IPhone 5, iPhone 5s, iPhone 5c, iPhone SE: 640x1136 IPhone: iPhone 2G, iPhone 3G, iPhone 3GS: 320x480 ![]()
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