![]() To commemorate the occasion, Game Insight welcomed ‘Garfield and Odie’ into their very own limited time event in The Tribez. Recently, the fat and lazy cat celebrated its 40 th birth anniversary with spur of merchandises all over the country. Apart from the comic strip, Garfield had his own shows, movies, stage shows and video games. The Garfield merchandise is licensed by Animation International India and is copyrighted to Davis’ company Paws. The lasagna-loving cat and its partnerships with numerous licensees have enabled wide availability of its merchandises across the country. Garfield is the first characters to enter Indian licensing market with its licensing program in the late 1990s. The segment includes properties primarily from feature films, television shows, video games and online entertainment. ![]() Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. ![]()
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